Resume

Marketing, Content Stategy, and Writing Roles

April 2024 - Present

Day Porter - ServiceMaster By Alliance

Provided comprehensive cleaning services within the Operating Rooms and Pharmacy departments, ensuring a sterile and safe environment for patients and staff.
Trained new cleaning personnel in proper cleaning procedures within the Pharmacy department, emphasizing daily, weekly, and monthly terminal cleaning standards.
Efficiently replenished cleaning supplies to support seamless operations.
Proficiently operated and maintained a variety of cleaning equipment, ensuring optimal performance and minimizing downtime.

May 2024 - Present

Spearheaded a team of communications professionals to enhance brand awareness through strategic initiatives.
Directed promotional strategies that elevated brand visibility and engagement.
Collaborated closely with cross-functional teams within AMA Philadelphia to achieve internal goals for events and sponsorships.
Built a strong service presence by leading AMA Philadelphia's community management efforts on social media and at in-person events.
Developed comprehensive promotional, editorial, and social media calendars to optimize reach and engagement.

May 2022 - May 2023

Served as Community Manager, moderating and creating content for >6,000 Subaru Ambassadors.
Succeeded in creating conversations between the Subaru brand team and its target audience.
Led and managed the production of the Subaru monthly Ambassador Journal e-newsletter.
Created content in response to client requests for their Subaru Ambassadors.
Generated compelling emails on upcoming events targeted to Ambassadors.
Crafted the editorial content strategy driving both the Subaru Ambassador Forums and Ambassador Journal.

March 2020 - October 2022

Developed original content for clients, including executive summaries, white papers, and press releases.
Generated story ideas for clients in coordination with the Director of Content and Creative.
Helped copy edit client publications such as magazines, books, and websites.
Co-authored the Virtual Event Planning Guide, which increased agency lead generation by 15% and won a 2020 CSIA International Service Excellence Award.
Created and hosted the "red chair series podcast," offering in-depth coverage of subjects relevant to association industry executives. Conducted or edited interviews with company experts.

Feburary 2019 - October 2019

Crafted original, engaging, narratives that leveraged both research and interviews.
Created a vibrant online presence for SNJ Today’s social media landscape, including content specific to Facebook, Twitter, YouTube, and Instagram platforms.
Meticulously copy-edited multiple stories daily.
Curated content for the SNJToday.com website, broadening its appeal and accessibility to specific audiences.
Sourced, or approved additional stories for, content appearing on SNJ Today’s Multimedia Journalist.

Feburary 2017 - Feburary 2019

Conceived and wrote original articles featured weekly in SNJ Today print and digital properties.
Developed the Arts and Entertainment Calendar to enhance visual appeal and informational value.
Edited SNJ Today television scripts and news stories for SNJToday.com.
Collaborated with colleagues to integrate videos into digital stories for the daily video newscast.
Managed SNJ Today’s social media for >8,000 followers on Facebook, Twitter, YouTube, and Instagram.
Drove engagement by curating, scheduling, and publishing 15-20 social media posts daily.
Apprised the News staff of breaking news stories appearing online.

February 2024 - May 2024

Led the development and execution of a comprehensive content strategy across various platforms (website, social media, email marketing, etc.).
Tracked content performance metrics (website traffic, social media engagement, lead generation)
Mentored and coached content creators to develop their skills and contribute to the overall content strategy.
Managed a team of content creators (writers, editors, designers) to produce high-quality, engaging content aligned with brand messaging and marketing objectives.
Conducted audience research and analysis to identify content needs and optimize content performance.

July 2023 - Present

Developed and executed email marketing campaigns to drive brand awareness, lead generation, and member and non-member engagement.
Managed email subscriber lists, segmented audiences, and created targeted email content.
Analyzed email performance metrics (open rates, click-through rates, conversion rates) and optimized campaigns for continuous improvement.

January 2022 - July 2023

Crafted engaging and informative content for various platforms (websites, blogs, social media, email marketing campaigns, etc.).
Researched and developed content on a diverse range of topics, adhering to brand voice and style guidelines.
Optimized content for search engines (SEO) to improve organic traffic and visibility.
Collaborated with editors and subject matter experts to ensure accuracy and clarity of content.
Managed deadlines and maintained a consistent workflow to meet content publication schedules.